Whenever the recipient’s system or the recipient himself or herself has determined that the email contains a valid DKIM signature, it will then be allowed into the inbox. On your part as the email sender, you can add a digital signature to your email or the header of the message. This email authentication technique allows the recipient to determine whether the email is really sent by the owner of the domain. These include: DKIM (Domain Keys Identified Mail) When doing a bulk email campaign, you should also consider the technical factors to avoid landing in spam. We don’t recommend this and neither would your accountant. So, if you have not cleaned your email list yet over the past year, it only means you are paying more to send emails to accounts that are inactive. Research about database decay showed that email data degrades about 22% per year as people change email addresses, switch jobs, or disappear from the digital space. Have you considered how much you can save in sending costs by cleaning your email list? Well, this simple step can actually save 22% of your yearly bill when doing bulk email campaigns. This will keep your VIP status looking healthy and polished.Īnother benefit of cleaning your email list, aside from avoiding landing in a spam folder, is that it reduces your bounce rate – the percentage of email addresses in the subscriber lists that were not able to receive your email because it was returned by the mail server. To avoid this death spiral, you should clean your email list regularly and remove the invalid data. Consequently, a poor reputation lowers your email deliverability further. This helps you increase deliverability, which, by the way, deserves the most attention when it comes to email marketing.Īnd why not? It’s because as your email deliverability lowers, so does your brand reputation with the ISPs (Internet Service Providers). Proactive email scrubbing (removing inactive contacts) is an important part of any successful email marketing campaign.
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